eology GmbH


"Our SEO consultants are glad that Ryte relieves them of a lot of their tedious analyzing tasks. Instead, they can spend more time on our projects - which pleases our customers!"

- Axel Scheuering, CEO of eology GmbH

Learn how to avoid common SEO pitfalls

About eology

eology is an online marketing agency specializing in search engine marketing. With the core competencies Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports clients in making their websites or online shops more visible on the net.

At eology interested parties receive individual advice on which solutions can bring the greatest possible output to the website or online shop. The experts develop a goal-oriented strategy and plan measures that increase organic traffic, bring in additional traffic through paid ads or design and produce content that can then be distributed on the web.

In 2010 the two managing directors Daniel Unger and Axel Scheuering founded the agency. Today, the team has already grown to over 70 experts. eology has already been certified and awarded many times and is the holder of the BVDW SEO quality certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA quality certificate, Kununu Top Company, Kununu Open Company, among the TOP Employers Medium-sized Businesses 2020, TOP 500 Focus Growth Champions 2020 and winner of the German Agency Award 2019.

case Eology

Customers take charge of the analyses themselves

Our customers want us to improve their Search Engine Rankings. In order to achieve that goal, it is extremely important to analyze their websites right down to the last detail and to identify possible optimization strategies. We need an initial website analysis to identify optimization potentials already in the first place. With this information, we can provide our customers with an appropriate SEO strategy. Already this very first step takes up a lot of time. This is a very time-consuming process and is therefore the reason we initially began searching for optimization tools. In search of such a tool, we encountered Ryte. Shortly after, it became clear that we would never want to go without the tool ever again. Thanks to Ryte, we are now able to identify potentials and develop OnPage SEO strategies much faster.

In order to improve the quality of our SEO consultation, we were in urgent need of a professional OnPage SEO tool. Our ambition is to offer our customers the highest possible quality of consultation. That’s why we were wondering if a tool like Ryte would be able to assist us with that ambition. As things turned out, it certainly does. Since using Ryte, our SEO customers benefit highly from it. As they do not need to analyze the website for days on end themselves anymore, our SEO consultants are now able to work on far more SEO projects at the same amount of time. After all, Ryte does it for them now! Our consultants can instead use that precious time for a detailed analysis of data from Google Analytics and the Google Webmaster Tools. Like that, we are now able to consult our customers on a more professional and profound level. We are positive that we will never miss any opportunity for OnPage SEO optimization.

The approach

eology uses Ryte for SEO consultations but also uses it for customer acquisition. It helps us to get a grasp of the extent and effort needed for each client. Because of this, each customer receives an individualized SEO optimization plan containing the professional analyses of Ryte.

Ryte is of course equally as important for the Search Engine Optimization of our customers’ websites. The tool helps us to save a lot of time allowing us to put it to use elsewhere. Ryte reliably detects gross SEO mistakes such as duplicate content and saves us the time it would have taken us to detect such mistakes. That way we can turn our attention to things such as the customized prioritization of our SEO recommendations.

For some of our customers, it is also important that they can also access the results of the analysis themselves. Therefore we enabled access for these customers to be able to decide and look at the next steps together.

Ryte - benefits for our business

As a professional SEO service provider, we have been using a range of different SEO tools for years, including tools for the backlink analysis and for monitoring rankings, but also OnPage SEO tools and Google. Compared to these tools, Ryte stands out primarily because of its intuitive user interface. There was no need to train our employees, they were able to use it right away. That was definitely not what we are used to!