“It was and still is important to us to communicate how we approached the creation of digital content in a sustainable way, and how we established data-driven workflows permanently. We relied on the support of Ryte’s user-defined snippets from the start. Our digital strategists then developed a training concept which continuously accompanies our processes - both in an advisory and operational capacity.”
– Christian Sattel, Head of Digital Products Health, BurdaLife
Launch a health portal in 2016 and compete against established players such as Netdoktor and Onmeda? Can't work? Challenge accepted: This is how mylife.de from Burda rocks!
Anyone who has never heard of Burda Publishing knows at least some of the magazines published: Chip, Focus, Playboy, InStyle, Bunte - the list of well-known productions is long. What was missing so far was a health portal on the Internet. The idea for mylife.de was born.
At least 1,000 articles should be available for the go-live
What is implemented (content-wise and technically) must be considered best practice
Sales should be generated with advertising (display and affiliate; direct marketing)
The platform is continuously further developed and optimized under all aspects
There is no coincidence - all decisions are made based on KPIs
To successfully prevail against the competition already established on the market, meticulous planning, a well-thought-out strategy and a great deal of ambition and stamina are required.
From a technical point of view, this means that all further technical developments should be accepted in a staging environment before they are deployed. Possible bugs should not even appear on the live website. So two projects were created in Ryte, one for the Dev environment and one for the Live environment. Immediately after a deployment to Live, a crawl with Ryte was started and the update was checked again.
From a content perspective, Ryte supports the evaluation of almost all key figures relevant for the success of the project, including Google Analytics and Google Search Console data. This includes classic problems such as too long meta titles, checking the headline structure, etc. - the SEO basics. Ryte also provides fantastic support in the analysis of status codes (redirects, not accessible pages).
Reportings based on author?
Check affiliate links for correctly set partner ID?
Check the Open Graph data?
Detecting PHP Errors?
Still existing code snippets of unused plugins in the source code?
Missing article images?
All of this is no problem thanks to the user-defined snippets.
The weekly check remains important. This ensures that existing problems are fixed as quickly as possible.
Tip: Play around with the custom snippets! At the latest you will get almost everything out of it.
Thanks to the very clear and user-friendly Ryte interface, not only the SEOs, but also the editors and techies work with the Ryte Software Suite with reports tailored to their needs.