The Real Cost of Poor Website Quality

Ryte and Boston Consulting Group teamed up to examine the most significant website problems and quantify their impact on overall digital marketing spend. The study analyzed 350 websites of 20 major European businesses and found that companies can attain up to a 26% gain in the effectiveness of their marketing spend by maintaining an error-free, fully functioning website.

    What's inside:

    • A breakdown of website issues categorized by mandatory fixes, recommended fixes, and optional fixes.

    • How BCG and Ryte quantified the monetary value of fixing technical web issues.

    • A clear recommendation for a website quality control mechanism.

    About the authors:

    Boston Consulting Group

    Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders - empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

    Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.


    Ryte is an award-winning SaaS company headquartered in Munich, Germany and one of the fastest-growing technology companies in Europe. Ryte helps businesses and agencies optimize their Website User Experience with its state-of-the-art software products.

    The Ryte Platform, loved by more than one million digital marketers and agencies worldwide, focuses on 6 optimization pillars: SEO, Quality Assurance, Performance, Sustainability, Accessibility and Compliance. This covers everything you need to delight website users.

    Some of the world’s most renowned companies including Daimler, Allianz, and Sixt trust Ryte technology to help reach their website’s full potential.