An SEO audit is like a health check for your website. Webmasters carry out an SEO audit to analyze the technical, on-page and off-page elements of each page. Even if your SEO was set up by a search genius, it’s important to regularly check all elements of your website to make sure everything is working correctly.
Things like updated algorithms, changes in webmaster guidelines, old content or unexpected website errors can negatively affect your usability and visibility in the search engines. For happy users and good rankings, it's essential to carry out regular SEO audits. This ebook will show you how.
Marcus is co-founder and the managing director of Ryte, the award-winning software for your digital marketing success. He frequently speaks at conferences around the world, such as TEDx , LeWeb, The Next Web, SMX and O’Reilly’s web2.0expo.
Irina is a passionate online marketing expert. She has published numerous articles on website optimization in relevant books and journals. Until April 2018 she worked as a Product Owner of Acquisitions at Ryte.