Calendar Events make it easier for you to analyze changes in your search performance. Use system events such as Google updates, or set your own events to understand how campaigns affect your search performance.
The Calendar Events are visible in the Monitoring Overview in Search Success, with the overlay graph Real Google Visibility.
We set default events, "system events", for example, Google Updates, and you can set an unlimited number of your own customized events - "user events". By clicking on the top right-hand corner of the overlay, you can switch off system events and/or user events. Here, you can also add and manage events.
Figure 1: Choose to make events visible, add events, or go to the events manager
Clicking on "manage events" directs you to the Calendar Events manager. This gives you an overview of the events you have set, including dates. You can also choose to edit or delete events here. You cannot delete system events, but if you don’t want them to be visible by default on your overlay, you can set them to invisible.
Figure 2: Manage calendar events
Many factors can influence your search performance, both internal and external. We include external factors - such as Google updates - as system events. To analyze your search performance in more depth and see what internal factors have influenced your search performance, here are some examples of calendar events you might want to set:
You can set anything as an event, no matter how big or small. Generally, we recommend you set events for factors you think might, or should, have an impact on search performance. If publishing blog articles is an important part of your SEO strategy, you might even want to set events for publications of individual blog articles.
Calendar events will give more transparency into changes in your search performance, and you will be able to understand how certain measures influence your search performance.
This has many advantages:
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Published on 06/23/2020 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.