Customize Ryte Reports Using Google Analytics Data

This means that you can customize your Ryte reports using important performance data from Google Analytics such as page views, bounce rate and average time on page.

Combine Your Ryte Account with Google Analytics

In case you haven’t yet combined your Google account with your Ryte project account, this is how to do it:

• In project settings, click on “Google services”

• Combine your Google Account with the software

• Click on settings

• Add your Google Analytics account

• Start a new crawl

Figure 1: Add your Google Analytics Account to your Ryte project

When the crawl is finished, you can access performance data from Google Analytics.

The Google Analytics Reports

The reports in the area Google Analytics give you access to page views, bounce rate and average time on page of your URLs.

Figure 2: Google Analytics Reports with Ryte

Tipp: activate an automatic crawl in the settings to have access to the most recent data of the last 30 days.

Pageviews report

In this report, you can see your best URLs according to page views. Through the OPR, you can test whether your most popular pages receive enough internal page rank, or whether you should create more internal linking to generate more traffic.

Bounce rate report

The bounce rate report gives you an overview of the pages which most frequently encourage your users to leave your site. Identify your "low-performing" pages and optimize these to improve the user experience.

Average time on page

This report shows you how long a user spends on each page. By sorting the results according to the length of time users stay on your page, you can tell which pages are only visited by your users for a short amount of time, and on which pages users stay longer.

Use these reports for the following:

• To identify pages that don’t have many (or any) page views

• To optimize pages that have a high bounce rate

• To see a list of pages on with few page views

By combining your account with Google Analytics, not only is important performance data available, but you can add this data as an extra column to every Ryte report. This means that you can create customized reports to assist you in your daily work with Ryte, and to give you inspiration for your search engine optimizations.

Example

Customize your 404 error report using traffic data

404 errors are a common problem. It's very easy to manually add links in CMS systems - years later, the URL no longer exists but the link is still on your page. This can be a particularly common problem for websites that grow quickly.

Integrating Google Analytics into your Ryte account, and expanding reports to include this data can help you prioritize which 404 errors you should deal with first.

In the module website success, go to "indexability", choose the status codes report, and activate the 404 filter.

Figure 3: Display 404 pages

Then, this 404 error report can be expanded with the performance data from Google Analytics. Click on the settings, and then "Customize table".

Figure 4: Expand 404 error report

Then, integrate the column with the most page views. To do this, enter the search term "Analytics" in the search slot in the area "Columns" to display all matching fields, and then select Page Views. Then save and close the report. The 404 report now shows how often the 404 error page has been called up.

Figure 5: Show page views as an extra column

This information regarding the number of pageviews not only helps you to evaluate which 404 errors should be resolved first, but you can now see how many users will directly be effected by your measures.

Figure 6: 404 report showing pageviews

Conclusion

With Google Analytics Integration, you can customize your Ryte reports so that they include this important performance data from Google Analytics. This will help you make decisions for or against certain measures, or regarding what to prioritize, therefore helping you to plan your time and resources more effectively.