Connect your Google Analytics property to your Ryte account to help you determine the importance of different issues, prioritize optimizations, and focus your SEO efforts on pages most valuable to your business.
Integrating your Google Analytics Property with your Ryte project is a great way to help you prioritize your website optimizations. You can view Google Analytics data as an extra column in certain reports, and you can filter with Google Analytics metrics in all reports in Website Success. Save time and resources by concentrating your SEO efforts on the pages that have the highest business value.
Simply click on the button "add Google Analytics Data". You see this button in every issue report, as well as in the project settings in the tab "Google services".
Pro tip: we recommend setting up a new view in Google Analytics to connect your Ryte account with. (Learn more about setting up a new view here.) Set any filters relevant to your data, but do not set the custom filter "Lowercase / Uppercase". This filter converts the contents of the field into all uppercase or all lowercase characters, which will mean your data won’t be displayed correctly in your Ryte project. (Learn more about view filters here).
Video: Connect your Google Analytics Acount with your Ryte project
Once you have connected your Google Analytics data, start a new crawl to see Google Analytics data in your reports.
All users can integrate their Ryte project with Google Analytics data, but free users do not see Google Analytics data in the new WES issue reports. If you have a free account and would like to see Google Analytics data in the new reports, you can trial the Basic Suite for 10 days.
Note: the Google Analytics data in the columns is based on the last 30 days - if you choose the metric sessions, you see the total of sessions for the previous 30 days prior to the last crawl. For engagement metrics such as bounce rate, you see the average bounce rate for the previous 30 days.
When you integrate your Google Analytics data, it will be visible in the new website issue reports. Accessing Google Analytics Data with your Ryte reports will help you decide how to prioritize your optimizations, therefore helping you to plan your time and resources more effectively. Traffic (ie sessions or pageviews) and user engagement metrics such as time on page and bounce rate can indicate the importance of certain pages, helping you to prioritize your optimization efforts.
The following reports have a column with Google Analytics data:
The default metrics are bounce rate and sessions, but you can choose a range of metrics.
Figure 1: Choose from a range of metrics
In all reports, you can filter according to Google Analytics metrics.
Figure 2: Filter according to Google Analytics data
You can therefore easily see a subset of your pages that get a certain amount of traffic - by filtering according to sessions or pageviews. Or, see the subset of pages with the highest bounce rate. You can filter using Google Analytics metrics in all reports, not just the reports listed above, in which the Google Analytics data is visible as an extra column.
If you see URLs without data, this is most likely due to the following reasons:
If you still have problems seeing your Google Analytics data, contact your key account manager, or the support team.
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Published on 09/30/2020 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.