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Google Analytics integration: get more data for better insights

Connect your Google Analytics property to your Ryte account to help you determine the importance of different issues, prioritize optimizations, and focus your SEO efforts on pages most valuable to your business.

Integrating your Google Analytics Property with your Ryte project is a great way to help you prioritize your website optimizations. You can view Google Analytics data as an extra column in certain reports, and you can filter with Google Analytics metrics in all reports in Quality Assurance. Save time and resources by concentrating your SEO efforts on the pages that have the highest business value.


  • How to integrate your Google Analytics Data

  • Why you should integrate your Google Analytics Data

  • Filter using Google Analytics metrics

  • Troubleshooting

How to integrate your Google Analytics Data

Simply click on the button “add Google Analytics Data”. You see this button in every issue report, as well as in the project settings in the tab “Google services”.

Pro tip: we recommend setting up a new view in Google Analytics to connect your Ryte account with. (Learn more about setting up a new view here.) Set any filters relevant to your data, but do not set the custom filter "Lowercase / Uppercase". This filter converts the contents of the field into all uppercase or all lowercase characters, which will mean your data won’t be displayed correctly in your Ryte project. (Learn more about view filters here).

Video: Connect your Google Analytics Acount with your Ryte project

Once you have connected your Google Analytics data, start a new crawl to see Google Analytics data in your reports.

All users can integrate their Ryte project with Google Analytics data, but free users do not see Google Analytics data in the new issue reports. If you have a free account and would like to see Google Analytics data in the new reports, you can trial the Basic Suite for 10 days.

Note: the Google Analytics data in the columns is based on the last 30 days – if you choose the metric sessions, you see the total of sessions for the previous 30 days prior to the last crawl. For engagement metrics such as bounce rate, you see the average bounce rate for the previous 30 days.

Why you should integrate your Google Analytics Data

When you integrate your Google Analytics data, it will be visible in the new website issue reports. Accessing Google Analytics Data with your Ryte reports will help you decide how to prioritize your optimizations, therefore helping you to plan your time and resources more effectively. Traffic (ie sessions or pageviews) and user engagement metrics such as time on page and bounce rate can indicate the importance of certain pages, helping you to prioritize your optimization efforts.

The following reports have a column with Google Analytics data:

  • Non-indexable pages with high relevance

  • Unsecure technology (Flash)

  • Pages with invalid canonicals

  • No-index/No-follow pages

  • Broken outbound content

  • Links to suspicious sites

  • Pages with a low word count

  • Duplicate meta descriptions

  • Duplicate Page Titles

  • Duplicate H1 tags

  • Duplicate content

  • Pages missing a Facebook preview image

  • Pages missing a Twitter preview image

  • Broken JavaScript files

  • hreflang tags with errors

  • Orphaned pages (without incoming links)

  • Pages with few internal incoming links

  • Pages with long click path (6 clicks from homepage)

  • Indexable pages missing in the sitemap.xml

  • Pages over 1 MB

  • Pages loading more than 1 second

  • Pages without compression

  • URLs with special characters

The default metrics are bounce rate and sessions, but you can choose a range of metrics.

Figure 1: Choose from a range of metrics

Filter using Google Analytics metrics

In all reports, you can filter according to Google Analytics metrics.

Figure 2: Filter according to Google Analytics data

You can therefore easily see a subset of your pages that get a certain amount of traffic – by filtering according to sessions or pageviews. Or, see the subset of pages with the highest bounce rate. You can filter using Google Analytics metrics in all reports, not just the reports listed above, in which the Google Analytics data is visible as an extra column.


If you see URLs without data, this is most likely due to the following reasons:

  • There is no data for a particular URL because it may not have been visited in the previous 30 days

  • There is a capitalisation discrepancy between URLs on Google Analytics and URLs within your Ryte project – if you have a setting within your Google Analytics converting URLs to lowercase, there will not be a match between the URLs found by the Ryte crawler and the URLs on Google Analytics. (That’s why we recommend setting up a new view – check out the tip above).

If you still have problems seeing your Google Analytics data, contact your key account manager, or the support team.

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Published on Sep 30, 2020 by Olivia Willson