Enrich your data with our newest feature: GSC data in reports!

Background

Website traffic metrics such as clicks are important KPIs for many companies. With Google now placing more and more emphasis on user experience, it is fundamental to ensure that, when users land on your website via the search engine result pages, they have a good experience on your site. Therefore, using GSC metrics such as clicks to prioritise your optimisation measures can help you ensure that users who click on your website in the SERPs are provided with a fast page that is free of errors, and usable on mobile and desktop devices.

How does the GSC integration in reports work?

GSC data will be available in a column in a number of issue reports. The default metric will depend on what makes most sense for the report. You can sort the data according to GSC metrics, and use the metrics as a filter. This helps you to use website traffic to assess the importance of issues and inform decisions about which pages to fix first. The metrics show data for the last 30 days counting back from the date of the latest crawl.

The following reports have GSC data integrated as a separate column:

• Broken pages

• Broken redirects

• Internal Temporary Redirects

• Broken canonicals

• Word Count

• Duplicate Meta Descriptions

• Duplicate Page Titles

• Duplicate H1 tags

• Duplicate Content

• Hreflang attribute overview

• Click Path

• Indexable Pages

• Pages Over 1 MB

• Slow Pages

• Web Vitals

• Compression

• Mobile: Missing Viewport Tag, Overlapping Tap Targets, Illegible Text

Figure 1: GSC data in Web Vitals Report

Usage Examples

Web Vitals report: Seeing if pages that receive high amounts of traffic are performing poorly -> this means you’re wasting valuable potential - if a page is ranking highly but users have to wait for it to load, either the user might bounce, or, over time, your rankings are likely to drop and you will lose traffic and users

Pages with a low word count: if pages with a low word count are receiving lots of traffic, you could add more content so that you’re ensuring you’re giving users more added value

Orphaned pages: if your orphaned pages are getting lots of clicks, think how many more clicks they could get if they were linked better internally!

Mobile UX Reports: once visitors come to your website via organic search, it’s important to provide them with a great experience on mobile. Users are becoming less and less loyal to brands so are likely to switch quickly when confronted with a poor experience on mobile

Conclusion

Seeing website traffic in crawl data will help you assess the importance of issues and help you decide which pages to fix first. Sorting and filtering the data in reports according to GSC data provides clear insights into the importance of pages, so you can easily assess where you should start implementing optimisation measures.

Save time, and make sure you're delivering a great experience to users who land on your website from Search!