We have integrated Google Search Console data into Website Success reports! This means you can now see website traffic metrics clicks, impressions, CTR and position combined with your crawl data, helping to more easily prioritise optimisation efforts.
Website traffic metrics such as clicks are important KPIs for many companies. With Google now placing more and more emphasis on user experience, it is fundamental to ensure that, when users land on your website via the search engine result pages, they have a good experience on your site. Therefore, using GSC metrics such as clicks to prioritise your optimisation measures can help you ensure that users who click on your website in the SERPs are provided with a fast page that is free of errors, and usable on mobile and desktop devices.
GSC data will be available in a column in a number of WES issue reports. The default metric will depend on what makes most sense for the report. You can sort the data according to GSC metrics, and use the metrics as a filter. This helps you to use website traffic to assess the importance of issues and inform decisions about which pages to fix first. The metrics show data for the last 30 days counting back from the date of the latest crawl.
The following reports have GSC data integrated as a separate column:
Figure 1: GSC data in Web Vitals Report
Web Vitals report: Seeing if pages that receive high amounts of traffic are performing poorly -> this means you’re wasting valuable potential - if a page is ranking highly but users have to wait for it to load, either the user might bounce, or, over time, your rankings are likely to drop and you will lose traffic and users
Pages with a low word count: if pages with a low word count are receiving lots of traffic, you could add more content so that you’re ensuring you’re giving users more added value
Orphaned pages: if your orphaned pages are getting lots of clicks, think how many more clicks they could get if they were linked better internally!
Mobile UX Reports: once visitors come to your website via organic search, it’s important to provide them with a great experience on mobile. Users are becoming less and less loyal to brands so are likely to switch quickly when confronted with a poor experience on mobile
Seeing website traffic in crawl data will help you assess the importance of issues and help you decide which pages to fix first. Sorting and filtering the data in WES reports according to GSC data provides clear insights into the importance of pages, so you can easily assess where you should start implementing optimisation measures.
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Published on 05/18/2021 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.
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