The hreflang attribute is important for managing different language versions of multilingual websites. With Ryte, you can easily check your implementation of hreflang tags, and detect errors.
The good news is that some brands do get hreflang right, and reap rich rewards. Look at cloud-based accounting software brand Xero. They have the correct hreflang setup for all their key service pages with one-to-one correspondence and even an x-default tag defined correctly.
Figure 1: Incoming translationsIn the column "Incoming Translations", you can see which other HTML documents refer to this page as its translation. In this case, there is a mistake in the incoming translations column. As the URL in the list is the English version of the website, all other URLs referring to this document should consequently note this in the language code. If this was the case, the language "English" would be listed in the incoming translation list. However, in this case, the incoming translation to has "German" marked in the language code, which is why it is marked with a red exclamation mark.
Figure 2: Status codes
Figure 3: Hreflang filters
Identify your hreflang errors with Ryte FREE!EStart now!
Published on 11/05/2018 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team till 2021. She was previously in charge of product marketing and CRO, and also helped out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.