Find and fix technical errors with the issue reports

With Ryte, you can easily find and fix technical errors on your site. The errors are ordered into 40 different issue reports and listed on the dashboard according to priority, so you know what errors you need to fix first. For every issue report, we provide a detailed explanation of what the issue is, and how to fix it.

How you can save time with the new issue reports:

• Issues are listed according to priority, so you don’t need to evaluate yourself what to fix first.

• Issues are categorized according to SEO, website quality, or content quality so you know which team can help you fix the issue.

• The issue list provides transparency as you can show stakeholders clearly what you are working on.

Ryte power users will already know about the issue reports, but now we’ve revamped them to make them even easier to use:

• The new reports are built on a new infrastructure, so are faster

• They are simpler, as they are pre-customised with metrics that make sense for the individual issue, so you can fix the issue more easily

• The filters you set in your reports will not be carried over to other reports, so you can easily work on multiple issues simultaneously.

• But if you miss the old report, you can go back any time!

Find the list of issues on the Website Success Dashboard:

Figure 1: The list of issue reports in the WES overview

What issues can you find in the reports?

The 40 issue reports cover every website quality, SEO, and content issue that can affect your website. Here is a quick overview.

Issue reports regarding indexability:

• Broken pages

• Links to suspicious sites

• Broken outbound content

• Unsecure technology

• Blocked CSS and JavaScript files in robots.txt

• Broken, invalid, and cross-domain canonical

• Broken redirects and pagination

• Non-indexable pages

These reports enable you to find and fix all errors that are affecting usability, and indexability in search engines. Issues such as broken pages, links to suspicious sites and unsecure technology can give the impression of a badly maintained website, and can cause a loss of trust.

Broken redirects, canonicals, pagination, non-indexable pages and blocked CSS and JavaScript files in the robots.txt are issues that affect how your website appears on Google. The issues affect the ability of search engine crawlers to crawl your site, therefore affecting whether your site can be indexed by Google. Keep on top of these issues to ensure users find your website on Google, leading to more traffic and conversions.

Issues regarding content

• Pages with a low word count

• Duplicate content

• Duplicate meta descriptions, page titles, h1 tags

• Pages missing facebook and twitter previews

• Pages with a missing file type

These issues help ensure you are providing your users with relevant content, which is vital for website quality and rankings, as Google rewards websites that provide users with sufficient added value. Duplicate meta descriptions and page titles affect your click through rate on Google, and duplicate content can lead to confusion from search engines and users regarding what the most important page is, meaning a less important page may rank higher. Ensure every page has unique content, and a descriptive and unique meta description and title. Get higher rankings, a better click through rate, and ultimately more traffic and conversions.

Figure 2: Duplicate content report

Assets

• Images missing alt tags

• Layout and design errors (broken css)

• Broken images

• Broken javascript files

Assets such as images, css files and javascript files play an important role in user experience. Images illustrate your content and provide added value especially when illustrating a particular point or product. Alt tags provide context to users when images are not available. JavaScript and css files ensure your website’s layout and dynamic elements. If these are issues with these files, users will not see the correct layout. Find and fix these issues to ensure your users see your beautifully designed website and images, leading to happier users and more conversions.

Multilingual settings

• Invalid or broken hreflang attributes

Correct multilingual settings ensure that the right version of your website is displayed in different countries, particularly important for ensuring a successful internationalisation strategy. The reports regarding multilingual settings show your broken hreflang attributes, and hreflang tags with errors, so you can ensure the correct version of your website is displayed to users.

Link structure

• Pages without incoming follow links

• Pages with few internal incoming links

• Pages with a long click path

• Internal nofollow links

A good link structure ensures your pages are easily accessible to both users and search engine crawlers. Find pages with internal nofollow links, with few internal incoming links, and pages with a long click path that are difficult for users to access.

Performance

• Pages over 1MB

• Pages loading more than 1 second

• Pages without compression

According to Google research, 53% of mobile site visitors leave if a page takes longer than 3 seconds to load. That’s why it’s so important to ensure your page speed is fast. We show your pages over 1MB, pages loading more than 1 second, and pages without compression to help your find the root causes of slow page speed so you can fix them before your users notice.

Conclusion

Utilise the issue reports to find errors before your users do. The detailed descriptions in each report provide you with the know-how you need to fix issues, and are listed according to priority so you know what to fix first.

Eliminate all errors efficiently and quickly to ensure a great user experience on your site, leading to more traffic and conversions.