Keyword monitoring is vital for all business types. With Ryte’s keyword monitoring feature, you can easily monitor your important keywords individually or in segments, track ranking developments, and set ranking goals.
Figure 1: Add keywords to "Keyword Monitoring" from the "Keywords" Report
Figure 2: Add keywords to "Keyword Monitoring" manually, or via CSV upload
Figure 3: Add monitored keywords to a segmentThe segment will then appear above the data visualisation, and you can click on this to get an overview of the performance of the keywords in this specific segment.
Figure 4: Data visualization for your segmentThis new segment will also then automatically appear in the segments overview, so you can more easily control and manage your keywords, enabling you to perform better keyword analysis and to track the progress of keyword clusters.
Figure 5: "Ranking Development" Report
Figure 6: Add a ranking goal
Figure 7: Set up the goal - in this case 85% of keywords on page 1Check your performance with one glance: The goal achievement indicator gives you immediate feedback on how close you are to reaching your goal.
Figure 8: See if you've reached your goal
Figure 9: Keyword Alerts in "Keyword Monitoring"Click on the bell to be given options of adding alerts. You can add alerts for clicks, impressions, CTR and rankings. For example, here, I want to receive an email when the clicks for the keyword "xy" drop by 10%. If you choose the option "high sensitivity", you will be alerted as soon as the value exceeds the threshold you have specified. If you choose “low sensitivity” you will be alerted when the weekly average exceeds the threshold you have specified.
Figure 10: Set up a keyword alertThe alert is then triggered as soon as the clicks for this keyword drop by 10%. Then, I receive an email showing the condition (what did I want to be notified about), what this was triggered by, and the current value. Everyone who has access to the project will receive the email, unless you opt out of emails in the project settings. You can set 5 alerts per keyword.
Figure 11: Keyword alert emailUsing the keyword alerts function will make it even easier for you to monitor your most important keywords. It’s also a great way of keeping track of the keywords you have most recently optimized, and you can easily forward the email to colleagues with a list of instructions to make working in a team even easier.
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Published on 10/08/2020 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team till 2021. She was previously in charge of product marketing and CRO, and also helped out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.