Keyword monitoring is vital for all business types. With our revamped keyword monitoring feature, you can easily monitor your important keywords individually, monitor keyword groups for more transparency, and get email notifications to track your keywords’ performance.
Understanding how users find your website is key for a successful SEO strategy. Once you identify the most important keywords to your business, it's important to keep an eye on this keywords so you can react quickly in case of a drop in ranking, which could cost you valuable website traffic. With Ryte's tool Search Success, you can:
Keyword monitoring is an integral part of a keyword strategy. You should be aware which keywords bring the most traffic to your website (this is easy to find out with Ryte search success by simply clicking on the All Keywords Report), then you need to ensure that these keywords keep their good rankings. That’s where keyword monitoring comes in: monitoring the keywords that help users find your brand, therefore helping to bring more traffic to your website.
How many clicks and impressions do your keywords receive? What’s their CTR and position? How has their visibility changed over time? Monitoring the progress of your keywords over time can help you make decisions regarding your website content. if an important keyword drops in position, CTR, clicks, or impressions, you need to take action. For example, you can improve the CTR of keywords by optimizing their meta titles and descriptions.
You can easily monitor your keywords with Ryte Search Success. You can add keywords the following ways:
Figure 1: Add keywords to Keyword Monitoring from the All Keywords Report
Figure 2: Add keywords to Keyword Monitoring manually, or via CSV upload
Keyword Alerts takes this keyword monitoring one step further. Keyword alerts gives you the option of receiving an email when a keyword metric of your choosing increases or decreases by an amount.
To set up a keyword alert, firstly navigate to Keyword Monitoring. Once you have added a keyword to keyword monitoring, you will see a column for "alerts" with a notification sign next to each keyword.
Figure 3: Keyword Alerts in Keyword Monitoring
Click on the bell to be given options of adding alerts. You can add alerts for clicks, impressions, CTR and rankings. For example, here, I want to receive an email when the clicks for the keyword "Aida model" drop by 10%. If you choose the option “high sensitivity”, you will be alerted as soon as the value exceeds the threshold you have specified. If you choose “low sensitivity” you will be alerted when the weekly average exceeds the threshold you have specified.
Figure 4: Set up a keyword alert
The alert is then triggered as soon as the clicks for this keyword drop by 10%. Then, I receive an email showing the condition (what did I want to be notified about), what this was triggered by, and the current value. Everyone who has access to the project will receive the email, unless you opt out of emails in the project settings. You can set 5 alerts per keyword.
Figure 5: Keyword alert email
Using the keyword alerts function will make it even easier for you to monitor your most important keywords. It’s also a great way of keeping track of the keywords you have most recently optimized, and you can easily forward the email to colleagues with a list of instructions to make working in a team even easier.
Over time, your list of monitored keywords can grow considerably. You might find yourself monitoring thousands of keywords! With such a high number of keywords, tracking the progress of the keywords as a whole may not be as useful. You might want to analyze these keywords in clusters, for example, keywords relevant for a particular region, market, section of website, search intent or simply keywords you’ve optimized in a recent campaign.
We want to make it easier for you to monitor these keyword clusters. As of September 2020, you can add your monitored keywords to a segment so that you can track the progress of a certain keyword group, and perform more precise and comprehensive keyword analyses.
Choose monitored keywords directly from the table by checking the box to the left of the keyword. Once you've checked the box click on "Settings" in the top right hand corner, and click "Add to segment". Here you can add the keyword to an existing segment, or simply create a new segment.
Figure 6: Add monitored keywords to a segment
The segment will then appear above the data visualisation, and you can click on this to get an overview of the performance of the keywords in this specific segment.
Figure 7: Data visualization for your segment
This new segment will also then automatically appear in the segments overview, so you can more easily control and manage your keywords, enabling you to perform better keyword analysis and to track progress of keyword clusters.
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Published on 09/10/2020 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.
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