A perfect meta description is key to attracting users to your website from the SERPs. In this article, we give you some useful tips about how to write great meta descriptions.
Figure 1: Length of your meta descriptions with RyteAccording to Google, it’s important that every URL on your website has a description. With Ryte, you can see which webpages are missing one, and with a basic suite account, you can export and save this list as a PDF.
Figure 2: Create a PDF reportFor an overview of the meta descriptions that are too short or too long, click on the respective yellow semi circle. You should be particularly careful with the meta descriptions that are too long – these could be shortened by Google in the SERPs, meaning that important information, keywords, or a call to action might be missing from the snippet.
Figure 3: Duplicate meta descriptionsIf your website is connected to the Google Search Console, you can also check here whether you have duplicate descriptions. However, the Google Search Console’s Database is not updated as often as Ryte's. With the Ryte Basic Suite, you can crawl your project more regularly which means you can always work with the most current version of your site.
Figure 4: Clicks, impressions and click rate of your URLsIf you click on the column "average CTR", the results are sorted in descending order according to the clickrate.
Figure 5: Filter the CTR according to deviceWhen you click on save, the click rate for smart phones is displayed.
Figure 6: Clicks, impressions and click rate on mobile devices
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Published on 12/21/2017 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team till 2021. She was previously in charge of product marketing and CRO, and also helped out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.