Page speed is vital for keeping users happy and to achieve better rankings in Google. Our new page speed report helps you easily analyze and optimize your website’s loading time.
Page speed is one of the most important indicators of website quality. It plays a vital role in user experience, affects your rankings in Google, and has an impact on your impressions and conversion rate. That’s why we have created a new page speed report: to help you improve your website’s page speed, ensure a good user experience, and boost your digital business.
Page speed is highly relevant in a number of ways.
User experience: users expect a fast loading time. When designing a new website, you take into account many different factors that will help your visitors enjoy using your site, such as layout and design. Page speed is an equally important element of the user experience, and should be prioritized along with aesthetic factors.
Ranking factor: Google has been using page speed as a ranking factor since April 2010, and since July 2018 uses page speed as a ranking factor in the mobile search results. A slow page speed therefore means you are less likely to reach the first pages of the SERPs, so it will be harder for users to find your website.
Conversion rate optimization: slow page speed affects the conversion rate. According to Google research, 53% of mobile site visitors leave if a page takes longer than 3 seconds to load. If a page doesn’t load immediately, you’ll end up with a high bounce rate. Users will go back to the search results and go to a competitor’s website, so you lose out on valuable conversions.
A fast website leads to higher rankings, happy users, more traffic and sales. Optimizing page speed should be a priority for all webmasters.
Our new page speed report gives you a detailed analysis of your website’s loading time, helping you easily see where the issues are, and providing the information you need to fix them.
The report is based on several user-centric performance metrics as defined by Google and used in PageSpeed Insights, Google’s page speed testing tool. PageSpeed Insights is a great tool for testing individual URLs - but with the new Ryte report, you can analyze all of your URLs in one go. This will help you to easily see how many pages need your attention, saving you a lot of time.
There are many different metrics for measuring page speed, as a web page does not load all at once. There are multiple moments during the load process that affect whether a user thinks a page is "fast" or “slow”. For example, if a user can see a text box on a page but can't type in it, the page is still not 100% loaded for the user.
If a page is completely rendered and a user can see all of the content, but can’t interact with it, the page is not completely loaded according to the user’s perception. In the new page speed report, we measure the key moments that affect the user’s experience and perception of the page speed:
Our page speed classifies a page as:
Figure 1: the new page speed report showing page speed classification, speed index, and time to interactive
We base our page speed classifications on the Lighthouse performance scores. Lighthouse is an open-source, automated Google tool for improving the quality of web pages. Google uses Lighthouse metrics in PageSpeed Insights.
In PageSpeed Insights, the performance score (0-100) is based on 6 performance metrics. Time To Interactive and Speed Index are the top two, which is why we chose them to base our page speed classifications upon. Each metric has a weighted contribution towards the score. The score is colour coded (red, yellow, green) to indicate what needs the most immediate attention.
Figure 2: Page speed insights based on Lighthouse metrics
The classifications in the new page speed report “very slow,” “slow,” and “fine” are based on these colours, (red = very slow, yellow = slow, and green = fine). We give more weighting to slower pages to ensure that you can easily identify pages with slow loading times. For example, a page with a slow speed index and fast TTI is still a slow page, and a page with a very slow TTI and slow speed index is a very slow page.
To get more detail into the individual URLs, click on any URL and you will be directed to PageSpeed Insights, the Google tool based on Lighthouse, where you will see a more detailed breakdown of your page speed metrics, including what you can do to improve them.
In some cases, you might find that the scores differ between the Ryte page speed report and PageSpeed Insights. There are many reasons for this. For example, discrepancies between the Ryte servers and the Google servers can make a difference to the loading time. The exact time when a page is crawled can also make a difference - if a page is crawled when the load on the web server is higher, the page will load more slowly. Of course, you can trust both the Ryte and Google scores - we just want you to be aware why they can differ.
Once you have discovered issues with loading times, there are a number of ways to optimize your page speed. In PageSpeed Insights, you will see concrete recommendations about how you can improve the page speed of your individual pages or templates. This list shows a summary of how you can quickly improve loading times:
Eliminate render-blocking resources: resources for page styling and functionality are delaying visibility of primary content on the page. Deliver critical JS/CSS inline and defer all non-critical JS/styles.
Properly size images: your page shouldn't serve images that are larger than the version rendered on the user's screen. Resize images to match display dimensions to speed up and improve page load time.
Defer offscreen images: since users can't see offscreen images when a page loads, those images don't need to be loaded initially. Use offscreen images to speed up the page load time.
AMP your page: for mobile web pages, leverage AMP's open-source library to create mobile web pages that load near instantaneously for users.
Read this article for more information about how to optimize your loading times.
Page speed is one of the most vital factors for website quality. If your website is not sufficiently accessible for users, it will have a higher bounce rate, lower conversion rate, and ultimately less traffic as you will not rank well in the Google search results.
Our new page speed report is based on Google’s Lighthouse metrics, so you only see issues that Google has defined as issues. Whilst Google’s own tool, Pagespeed Insights, is a great tool for testing individual URLs, Ryte’s crawler will analyze all of your URLs at once. You can then easily access page speed insights to get more detail into individual, high-priority URLs.
Use the new Page Speed report to get the know-how you need to improve your website’s loading time.
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Published on 10/07/2019 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.
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