Coming Soon: Web Vitals Integration

All digital marketing practitioners should be aiming to provide their users with a fantastic experience on their sites - this leads to better conversion rates and a higher digital ROI. After all, according to Google research, 53% of mobile site visitors leave if a page takes longer than 3 seconds to load.

Now there’s even more reason for digital marketers to get ahead of the curve and optimize their websites for users: Google introduced Web Vitals to provide universal guidelines for website quality signals that are essential for user experience. They are user-centered metrics regarding loading time, interactivity and visual stability of websites and are essential for a healthy website. These Core Web vitals will become a ranking factor in 2021, although the specific date is not yet known.

Learn more about using the web vitals for optimizing your performance in our webinar "New year, new metrics: Business success with Core Web Vitals in 2021".

The Ryte Web Vitals Report

By the end of 2020, our current Page Speed report will become the Web Vitals Report - so you will soon be able to analyze your website using these 6 essential web vitals metrics (including the Core Web Vitals LCP and CLS), helping you to check and improve vital loading, interactivity, and visual stability issues:

• First Contentful Paint: FCP marks the time at which the first content element (e.g. text, image or other media objects) is painted
• Largest Contentful Paint*: LCP marks the time at which the largest content element is painted
• Speed Index: Speed index shows how quickly the contents of a page are visibly populated
• Time to interactive: TTI is the amount of time it takes for the page to become fully interactive
• Total blocking time: TBT measures the total amount of time that a page is blocked from responding to user input, such as mouse clicks, screen taps, or keyboard presses.
• Cumulative Layout Shift*: CLS measures the movement of visible elements within the viewport

* = Core Web Vital

The report integrates lab data from Lighthouse, the open-source, automated Google tool for improving the quality of online experiences. Any future updates or changes Google might implement to Lighthouse will be reflected in the Web Vitals Report - so you can be sure your data is always using the most current metrics.

Based on the performance score (also from Lighthouse), the page will be classified as "very slow", "slow" or "fine", so it will be easy to recognise the severity of the page’s speed.

Get extra insights with advanced filters

With the report’s advanced filters, you will be able to filter your data according to multiple criteria using both “and” and “or” logic so you can easily and quickly find the information you need. You will also be able to sort according to any page speed metric so you can quickly isolate your slow pages and find out what to optimize first.

With the new Web Vitals report, you will be able to use the Google’s standardized user-centered metrics to:

• Analyze the performance of your entire domain in bulk so that you can identify all poor performance at once.
• Easily view the performance of any subset of data, e.g. a specific subdirectory, as you can filter according to any criteria.
• Quickly find the information you need by sorting according to your slowest pages.

We integrate these 6 essential web vitals so that you can focus on the most important metrics, and don't get lost in a sea of data.

Use the report to analyze your performance in bulk, helping you save time and resources. See which web vitals metrics are holding you back from creating a great user experience - so you know where to prioritize your resources. See your rankings rocket with our new Web Vitals report, coming soon in 2020!

Want to learn more?

Our technical SEO team will soon be tackling this crucial web performance topic in a webinar "New year, new metrics: Business success with Core Web Vitals in 2021". The webinar will cover some insightful analyses of effective Core Web Vitals optimization, including how to effectively measure the metrics, insightful case studies, as well as demonstrating how to use the new report.

If you like the sound of the Web Vitals report and would be included in our exclusive circle of beta testers, please contact our sales team.