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About the authors:
Irina Hey is a passionate online marketing expert. She has published numerous articles on website optimization in relevant books and journals. Until April 2018 she worked as a Product Owner of Acquisitions at Ryte.
Eva Wagner is an experienced content marketer. Until May 2018 she was a member of online marketing team at Ryte. Using her creativity and the knowledge of current topics, she was responsible for the German Ryte Magazine and the Ryte Wiki.