The Ryte Basic Suite account is ideal for small businesses wanting to improve their website’s technical quality, search performance and content.
With the Ryte Basic Suite, you have access to all the features available in the free account, and many more, including access to the Search Success tool. Above all, you can analyze 50,000 URLs per month compared to just 100 URLs in the free account, so you benefit from a much wider scope of functionalities. In this article, we give an overview of the capabilities of the Basic Suite account, and how these can help you on your way to digital success.
In a nutshell: what do you get with the Basic Suite?
With the Basic Suite account, you can use the reports in Website Success to carry out comprehensive SEO audits, and identify structural, technical and content errors that are hurting your website’s usability. On the WES dashboard, the results are presented in a clear overview, and you can keep track of your progress with the Website Success score.
Figure 1: Website Success dashboard
Critical errors: ensure your website is free of 4xx, 5xx, broken images, and flash so that users and search engines can access all pages at all times.
Indexability: check your pages are indexable so that users can find your website on Google.
Content: make sure each page contains a meta title and description, and ensure that you don’t have any duplicate content. Find out more in this article.
Multilingual settings: Check that your hreflang tags and translations are implemented correctly for a good international SEO strategy. Find out more here.
Links: Check your internal linking structure, and make sure that no URLs are too far away to be found or clicked by a user.
Sitemaps: ensure that all of your indexable URLs are included in the sitemap. Get further tips for creating and analyzing a sitemap in this article.
Performance: is your website speed fast enough for your users? Here you can find out if any pages need some optimization work.
URL Structure: check the lengths and parameters of your URLs to make sure they’re the optimal length for your users and search engines.
Google Analytics: if you have connected your account with Google Analytics, here you can access your GA data.
Tip: make the most of your Google Analytics data by adding it as a column in any report
Single Page Analysis: The Single Page Analysis gives you an overview of all important onpage factors for an individual URL. Use it to check up on a newly published blog article, or check out a URL of one of your competitors. (With the Basic Suite account, you have access to 200 Single Page Analyses per month, compared to just 10 in the free account)
Server monitoring: we ping your server every 10 minutes to make sure it’s always available for your users.
Robots.txt monitoring: we monitor your robots.txt file and send you an email if anything changes. For example, in case another department made a change to your robots.txt and suddenly your pages are no longer indexable.
Website Success is the key to ensuring your website’s technical quality, allowing for regular comprehensive SEO audits, monitoring key KPIs, and showing concrete improvements to stakeholders.
Search Success helps you to monitor, analyze and optimize your search performance, giving you the insights you need to rank highly in search engines.
To get the most out of Search Success, first connect your Ryte project with your Google Search Console property, which you can do easily with one click. Unlimited GSC data storage, advanced filters, and keyword data from 249 countries means you get more data and more analytical capabilities than the GSC alone.
Keep track of key search KPIs on the Search Success Dashboard:
Figure 2: Search Success dashboard
Choose a subset of keywords that you want to keep a close eye on and add these to the keywords monitoring dashboard. Set up keyword alerts to get an email alert when a keyword loses or gains in clicks, CTR, impressions or position. Find more information about keyword alerts in this article.
The reports in Search Success are split into categories:
You can add advanced filters to every report. You can filter according to dimensions (keyword, page, country, device) and metrics (clicks, impressions, CTR, or position). For example, you want to identify underperforming keywords in English speaking markets:
Use any filter combination you want to get the best analytical capabilities possible.
Create keyword and page segments to specifically analyze a subset of data. For example, you could create a keyword segment for a particular keyword group (e.g. all keywords related to mobile optimization), or a page segment for the subset of pages that your department is responsible for. Use these segments as advanced filters in all reports. Find out more about segments in this article.
Easily analyze a drop in your traffic with this report. See which keywords have lost or gained clicks/impressions/CTR/rankings compared to a previous period. This is particularly useful after a Google update to see which specific URLs or keywords have been affected the most.
Search Success is one of the best tools out there for analyzing organic search performance. With more capabilities than the Google Search Console user interface, you can identify optimization potentials and risks much more quickly than in any other tool.
Content Success helps you create new content for your target group, and helps you to optimize existing content. With the Basic Suite account, you can use 200 analyses per month, compared to just 10 with the free account.
Content Success is based on TF*IDF. The TF*IDF formula provides an overview of terms that other websites which rank for a certain keyword use on their page. It therefore gives you a helpful idea of what the user intent for a particular search query is. Content Success is split into 2 parts:
Keyword suggestions help you find important keywords for a topic. (In the free account, you are limited to just 10 keywords; in the Basic Suite account you get unlimited keywords.) We analyze results from top ranking websites across the major search engines and our content data corpus to identify the most relevant keywords. These are the keywords that have the highest average TF*IDF score.
The Content Editor is for optimizing and improving your written content. It provides suggestions regarding what keywords you should add or remove, and can either be used for improving a finished text, or for providing ongoing suggestions whilst creating your content.
Figure 3: The Content Editor
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Published on 11/29/2019 by Olivia Willson.
Who writes here
After studying at King’s College London, Olivia moved to Munich, where she joined the Ryte team in 2017. She is in charge of product marketing and CRO, and also helps out with SEO and content marketing. When she's not working, you can usually find her outside, either running around a track, or hiking up a mountain.