Guide to the Ryte Basic Suite account

Contents

• Introduction

• Website Success

• Overview of reports

• Expert tips

• Search Success

• Keyword alerts

• Advanced filters

• Segments

• Changes

• Content Success

• Keyword Suggestions

• Content Editor

• Expert tips

• Conclusion

Introduction

With the Ryte Basic Suite, you have access to all the features available in the free account, and many more, including access to the Search Success tool. Above all, you can analyze 50,000 URLs per month compared to just 100 URLs in the free account, so you benefit from a much wider scope of functionalities. In this article, we give an overview of the capabilities of the Basic Suite account, and how these can help you on your way to digital success.

In a nutshell: what do you get with the Basic Suite?

• Error check for over 50,000 URLs per month so you can ensure your website is functioning perfectly.

• Use of Search Success, enabling you to analyze your search performance in detail to rank higher in search engines

• 200 content analyses per month to help you improve your SEO content

• Server and robots.txt monitoring so you can ensure your website is always accessible for your users

• PDF and CSV exports to easily share knowledge with team members and stakeholders

Website Success

With the Basic Suite account, you can use the reports in Website Success to carry out comprehensive SEO audits, and identify structural, technical and content errors that are hurting your website’s usability. On the WES dashboard, the results are presented in a clear overview, and you can keep track of your progress with the Website Success score.

Figure 1: Website Success dashboard

Overview of Website Success Reports

Critical errors: ensure your website is free of 4xx, 5xx, broken images, and flash so that users and search engines can access all pages at all times.

Indexability: check your pages are indexable so that users can find your website on Google.

Content: make sure each page contains a meta title and description, and ensure that you don’t have any duplicate content. Find out more in this article.

Assets: find out if excessive use of JavaScript, CSS or large images is slowing your website down.

Multilingual settings: Check that your hreflang tags and translations are implemented correctly for a good international SEO strategy. Find out more here.

Links: Check your internal linking structure, and make sure that no URLs are too far away to be found or clicked by a user.

Sitemaps: ensure that all of your indexable URLs are included in the sitemap. Get further tips for creating and analyzing a sitemap in this article.

Performance: is your website speed fast enough for your users? Here you can find out if any pages need some optimization work.

URL Structure: check the lengths and parameters of your URLs to make sure they’re the optimal length for your users and search engines.

Google Analytics: if you have connected your account with Google Analytics, here you can access your GA data.

Tip: make the most of your Google Analytics data by adding it as a column in any report

Single Page Analysis: The Single Page Analysis gives you an overview of all important onpage factors for an individual URL. Use it to check up on a newly published blog article, or check out a URL of one of your competitors. (With the Basic Suite account, you have access to 200 Single Page Analyses per month, compared to just 10 in the free account)

Server monitoring: we ping your server every 10 minutes to make sure it’s always available for your users.

Robots.txt monitoring: we monitor your robots.txt file and send you an email if anything changes. For example, in case another department made a change to your robots.txt and suddenly your pages are no longer indexable.

Expert tips:

• Customize your analysis to make sure you get the data you need. You can set up and test your analysis settings in your project settings. Find out more in this article, or reach out to our support team for more advice.

• Schedule your website analyses weekly to ensure you have a regular stream of data.

• Use the issue list on the Website Success overview to access the reports. These issues are listed according to priority so you see which issue you need to fix first. Clicking on the issue directs to a pre-filtered report so you can access the right data more quickly.

• Track concrete improvements over time with the OnPage Score, and use this to show quantifiable success to stakeholders. The OnPage Score is visible on the project dashboard.

• Customize your reports with over 200 different criteria by simply adding extra columns, or create your own reports from scratch with custom counters, fields, and attributes

Website Success is the key to ensuring your website’s technical quality, allowing for regular comprehensive SEO audits, monitoring key KPIs, and showing concrete improvements to stakeholders.

Search Success

Search Success helps you to monitor, analyze and optimize your search performance, giving you the insights you need to rank highly in search engines.

To get the most out of Search Success, first connect your Ryte project with your Google Search Console property, which you can do easily with one click. Unlimited GSC data storage, advanced filters, and keyword data from 249 countries means you get more data and more analytical capabilities than the GSC alone.

Search Success Dashboard

Keep track of key search KPIs on the Search Success Dashboard:

• Your Google visibility is displayed as an overlay graph. See clicks, impressions, CTR, position and number of keywords you’re ranking for. Thanks to unlimited data storage, you can see a year-on-year comparison to easily track improvements over time.

• Get an overview of your weekly traffic value with the traffic monetization feature. Enter an average CPC value for your keywords, and see the concrete monetary value of your traffic, ideal for persuading stakeholders of the importance of SEO. (Find out more in this article.)

• Track progress over time with the Search Success score. Based on CTR and rankings, the Search Success score also gives you a gauge of how your search performance compares to that of your competitors.

Figure 2: Search Success dashboard

Keyword alerts

Choose a subset of keywords that you want to keep a close eye on and add these to the keywords monitoring dashboard. Set up keyword alerts to get an email alert when a keyword loses or gains in clicks, CTR, impressions or position. Find more information about keyword alerts in this article.

Advanced filters

The reports in Search Success are split into categories:

• Keywords

• Pages

• Countries

• Devices

You can add advanced filters to every report. You can filter according to dimensions (keyword, page, country, device) and metrics (clicks, impressions, CTR, or position). For example, you want to identify underperforming keywords in English speaking markets:

1. Set a filter for keywords ranking on page 1 of the Google Search results (i.e. set a filter for position less than 10)

2. Add a filter for CTR less than 5%

3. Add a filter for countries UK and US

Use any filter combination you want to get the best analytical capabilities possible.

Segments

Create keyword and page segments to specifically analyze a subset of data. For example, you could create a keyword segment for a particular keyword group (e.g. all keywords related to mobile optimization), or a page segment for the subset of pages that your department is responsible for. Use these segments as advanced filters in all reports. Find out more about segments in this article.

Changes

Easily analyze a drop in your traffic with this report. See which keywords have lost or gained clicks/impressions/CTR/rankings compared to a previous period. This is particularly useful after a Google update to see which specific URLs or keywords have been affected the most.

Search Success is one of the best tools out there for analyzing organic search performance. With more capabilities than the Google Search Console user interface, you can identify optimization potentials and risks much more quickly than in any other tool.

Content Success

Content Success helps you create new content for your target group, and helps you to optimize existing content. With the Basic Suite account, you can use 200 analyses per month, compared to just 10 with the free account.

Content Success is based on TF*IDF. The TF*IDF formula provides an overview of terms that other websites which rank for a certain keyword use on their page. It therefore gives you a helpful idea of what the user intent for a particular search query is. Content Success is split into 2 parts:

Keyword suggestions

Keyword suggestions help you find important keywords for a topic. (In the free account, you are limited to just 10 keywords; in the Basic Suite account you get unlimited keywords.) We analyze results from top ranking websites across the major search engines and our content data corpus to identify the most relevant keywords. These are the keywords that have the highest average TF*IDF score.

Content Editor

The Content Editor is for optimizing and improving your written content. It provides suggestions regarding what keywords you should add or remove, and can either be used for improving a finished text, or for providing ongoing suggestions whilst creating your content.

Figure 3: The Content Editor

Expert Tips

• Optimize your content creation process with Content Success. Use keyword recommendations to find topic inspiration, then find out what keywords you should add with the Content Editor. Get more advice in this article.

• Use TF*IDF Competition to help you create better and more relevant content than your competitors

• Utilize the schema.org integration in the Content Editor to give your content some extra context. Add your schema.org tag, and this will be integrated into the source code when you export your content to html.

Conclusion

The Basic Suite account is the ideal solution for small businesses wanting to get ahead online. For larger businesses, especially big brands and online shops, we recommend the Business Suite account for the full functionality of the Ryte Suite. The Business Suite account includes all the features of the Basic Suite plus many more, for example JavaScript crawling, advanced page speed analysis, a mobile crawl, and the CTR underperformer report. Contact our sales team for more information.