2018 was an eventful year for the Ryte Suite. A lot of new features and updates were introduced - here, we’ll show you the important new features.
We have worked hard on Website Success this year, and have made continuous improvements based on feedback from our users, resulting in a faster and better tool.
In June, we introduced the new Inspector, making it possible to take a closer look at individual URLs. You get a quick overview of the most important SEO factors, such as indexability, loading time and status codes. You can also see the incoming and outgoing links for every URL. You can find the Inspector by clicking on the magnifying glass symbol next to a URL in each report. A new window will open with the Inspector in your browser.
Figure 1: The Ryte Inspector
In addition to the Inspector, which provides you with details about every URL, there is another feature that focuses more on usability. Our new "Crawl Ready" emails make working with the Ryte Suite even easier. Not only do they tell you when a crawl is finished, but they also provide you with an overview of the errors discovered during the crawl.
Figure 2: Crawl-ready email
Our team of developers has also invested a lot of time in improving our infrastructure - which is why you now get faster results today when you use the multiple reports and filters in the Ryte Suite.
As of May 2018, if you optimize your texts with Content Success from Ryte, you will benefit from an even more accurate TF*IDF calculation. The tool shows you more relevant terms that will make your content more holistic or more simply said, more convincing.
For example, we improved the keyword suggestions in Content Success. The "spam line" in detail mode immediately tells you whether your content is spam-prone.
Figure 3: Get keyword recommendations in Content Success
We have also worked on the Content Editor for copywriters, editors and SEOs. With the Content Editor, you can now directly optimize texts for a defined keyword or keyword combination. Ryte Content Success then immediately shows you which terms you should add to make your text truly holistic. You will also get hints about terms you use too often and which could signal spam.
Figure 4: Optimize your content with the Content Optimizer
Ryte’s Search Success has been providing you with real Google data since February 2018. Ryte uses an API to access an extensive dataset from the Google Search Console. This allows you to analyze your website with Ryte even more precisely than before.
We also introduced the Advanced Filters this year. These provide more filter options than in the Google Search Console, therefore making your analysis much easier. You can easily segment rankings, CTR and other important KPIs better than ever before. For example, with Advanced Filters, you can find out which exact keywords rank on page 2 of the Google SERPs.
To make your work with SES even easier, you can also set up email alerts. You can decide on the criteria of your alerts, for example, the ranking, clicks or impressions of a keyword have dropped by a certain amount.
Another new feature in Search Success is the keyword cannibalization report. With just one click, you can see which keywords may be competing against each other in the SERPs. This means you can act quickly when your URLs cannibalize each other to make sure you don’t suffer in the Google SERPs.
By clicking on the corresponding keyword, Ryte SES shows you which URLs are affected.
Figure 5: Keyword Cannibalization Report in Ryte Search Success
As you can see, the Ryte Suite has seen some changes - with improvements that make working on your website easier and more efficient.
We didn't just work on the Ryte Suite, we launched a completely new product...
Marcus Tandler presented this new tool to a wider audience for the first time at the SEOKomm 2018 in Salzburg, Austria. BotLogs takes web analysis in 2018 to a new level.
BotLogs allows you to view your URLs from the perspective of a search engine bot. We also call it the smart alternative to log file analysis. Our tool analyzes the bot traffic in an intelligent way and prepares the data obtained in a clear dashboard.
This gives you insights into your website which are not possible to find any other way. It will give you an understanding of how bots view your site, ultimately making it easier for you to optimize your website to be crawled and indexed by Google.
In 2019 we will, of course, continue to improve the Ryte Suite, both with an improvement in the user interface and with new features.
Mobile will also be an important topic for Search Success in 2019. We will introduce mobile reports to enable a more holistic and detailed analysis regarding traffic and performance of users who come to your site on mobile devices.
As far as the user experience is concerned, just let us surprise you with how we can advance the suite visually. It will be worth it.
The world is too good for bad websites. Follow us in 2019 on "the Ryte way to digital success!"
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Published on 12/20/2018 by Pauline Mitifiot.
Pauline studied history and project management at Aix Marseille University, during which she spent time living in Turkey, Italy and Germany. Pauline then settled in Munich because she could no longer do without her daily pretzel. She has been part of the Ryte team since July 2016, and contributes to the French Ryte Magazine and Wiki.